Language of Design: File Formatting

• .jpg- .jpg is short for JPEG, which stands for Joint Photography Expert Group. A .jpg is a type of compressed file. It is the most universal image file.
• .tiff- TIFF stands for Tagged Image File Format. TIFF is a high quality format the supports colors from 1- 24 bit. TIFF is made to be a standard image format for storing high quality color images on multiple platforms. TIFF allows layering and transparency.
• .raw- Raw doesn't stand for anything, it refers to being unaltered. .raw indicted that the file was read directly from a camera.
• .gif- GIF stands for Graphics Interchange Format. GIF was one of the first two image formats for the Internet. It allows transparency but only 100% or 0%.
• .png- PNG stands for Portable Network Graphics. This is another file format that allows transparency like GIF, but you can pick what percent of transparency you would like. PNG is a compressed format.
• File Compression- File compression is basically making a file smaller, it is commonly used when sending a file from one computer to another. The compression makes the file smaller there for sends quicker.
• File Optimization- File optimization is the reduction of the file's size to improve compatibility with the Internet.
• Meta File- A meta file is a file that can store multiple types of data. These files can contain raster, vector and type data. 
• svg- SVG stands for Scalable Vector Graphics. A SVG  is an XML-based vector image format for two-dimensional objects.
• .mp4- mp4 stands for  MPEG-4 Part 14. A mp4 is a digital multimedia format that is most commonly used to store video and audio. however, it can also be used to store other data such as subtitles and still images.
• .swf- SWF is a Adobe Flash fil format that is used for multimedia, vector images, and Actionscript.
• .mov- MOV is a file format that is often used to save movie files and video clips.