Thursday, March 28, 2013


Assignment: Illustrate 1 of the 7 deadly sins: wrath, greed, sloth, pride, lust, envy, and gluttony.

I chose lust. I went with the concept of a lust for knowledge.  I decided to do a genealogist's office cluttered with books. I feel that genealogists lust for knowledge about the family that they are researching

I created my illustration in Adobe Illustrator, using the pen tool, rectangle too, text tool, and gradient tool.

Tuesday, March 26, 2013


Assignment:  You were assigned a company. research your company, based on what you find, answer these questions.
1.) As a consumer, what about their branding do you find most successful and attractive?
2.) As a designer, what can you take away from their philosophies in branding, to apply to how you will approach branding in the future?
3.) Which piece of branding do you find most unique and interesting?

     I was assigned (RED).  (RED) is a brand that was created to raise money and awareness about AIDS in Africa. (RED) was created in 2006 by Bono and Bobby Shriver. (RED) works with the worlds most iconic brands to create and market exclusive (RED) products. Up to 50% of the profits from these products goes directly to the Global Fund to invest in HIV and AIDS programs.
     From what I understand, companies pay (RED) a licensing fee. With that license they use the (RED) brand to market (RED) products. The licensing fee does not take anything away from the amount of money sent to the Global Fund to help eliminate AIDS in Africa.
Image from
     Many companies have partnered with (RED), such as Coca Cola, Apple, Starbucks, Staples, and Nike, to name a few. To see a full list of (RED) partners you can go to

1.) As a consumer I believe that the profits that are going to save many people's lives is the most successful and attractive thing about (RED). Its awesome that someone came up with a successful way to get donations towards a good cause.

2.) As a designer, I am impressed by the brand being a color. Many of the partners that (RED) has, have created their products in red specifically for this cause. That creates a nice flow between the many brands participating in this cause.

3.) The (RED) Africa is the most unique and interesting piece of branding to me. I like that the brand (RED) is represented in the color red, and the cause is represented in the Africa silhouette.

DNA Fingerprinting

Assignment: Create a medical illustration for a Pediatric office. The target audience is children 0-10 years of age.

I knew I wanted to do something that related to DNA because I enjoy genealogy. I was hoping to tie in a family tree in some how. But after looking into DNA, I realized that tieing in a family tree into the mix may confuse some people. So I chose DNA Fingerprinting.

I used Adobe Illustrator to create this illustration. The font is from

Monday, March 25, 2013

Story Book Cover

Assignment: Create concept of the story in 1 paragraph, and design cover based on the story.

     Daidrian, the Sleepy Turtle is about a turtle, named Daidrian, that is a very light sleeper. He shares a room with his brother and sister, DJ and Zan' Drea, who snore really loudly. Every night Daidrian takes his blanket and pillow and goes in search of a quiet place to sleep. Until, his mommy and daddy buy a new house. In the new house, Daidrian has his own room where he can sleep in complete silence.

      I created the book cover in Adobe Illustrator, using the pen tool, rectangle tool, eclipse tool, gradient tool, and text tool. The font is Green Grass by mudlam from
     I really wanted to make the blanket look like Daidrian's body was in under the blanket but when I was working with the mesh tool... well, lets just say that I am not good with the mesh tool.

Thursday, March 14, 2013

Bent's Cycling & Fitness Logo

     For our second project this week we drew out business names from a bucket. With that business we were to create 3 logos for that business using only 2 PMS colors. I drew Bent's Schwinn Cycling & Fitness. At first I thought this was a gym but after further research I realized its a bike shop.

I created all three logos in Adobe Illustrator.

Zanette's Got a Big Head

We had 2 projects this week the first was to create a concept art for one of the following:
  • Confidence
  • Hope
  • Frustration
  • Leadership
  • Nervousness
  • Generosity
  • Amazement
  • Charitable
  • Obsessive
  • Shyness
  • Forgiveness
I chose confidence,  because I am very confident but it is often mistaken as conceitedness.  I husband often jokes about this. So as my project I created a cartoon version of me with a very large head.  :)
I am not really pleased with the face because I spent like 4 hours doing a very detailed face but forgot to save it and didn't have time to spend another 4 hours doing it as detailed.  Overall, I do this it came out very cute for my first cartoon. :)

I created this project in Adobe Illustration with the pen tool, except for the speech bubbles those were created with the eclipse tool.

Wednesday, March 6, 2013

What Makes OPI a Good Brand?

Assignment: Think of a Brand you're familiar with, a favorite, perhaps. What makes their Brand a strong one?

    I chose OPI as my brand. OPI is my favorite brand of nail polish. I believe that OPI is a strong brand because they are masters at focusing the customer's attention on what they want it focused on. Their polish is just like every other polish, they still have many, many loyal customers. This is because OPI takes other steps to ensure their brand stands out. Such as the bottle shape, OPI as by far the bet bottle shape for painting you own nils. I fits very comfortably into your hand while painting. Many people believe that because they are paying $7+ for a bottle of polish, that ts the best polish out there. That's not the case, polish quality varies from polish to polish not brand to brand. OPI does a good job at bringing the focus to other points of the brand. They name their lines after popular themes, they use these themes to assist in promoting, they have wider brushes than other brands, and their packaging is more comfortable to the user.
image courtesy of

Recreating Chip Wass

For our first project of 2D Illustration & Image Editing 1, is to recreate an illustration of an famous artist. We picked names from a bucket, i drew Chip Wass. Chip Wass is an well-known illustrator, he has done Nickelodeon cartoons, children's books and so much more. I chose a image Wass created for D Magazine, called Graves. Here is Chip Wass's Graves illustration

image courtesy of
I recreated the image in Adobe Illustrator using mostly the pen tool. Here is my version of Graves