What Makes OPI a Good Brand?

Assignment: Think of a Brand you're familiar with, a favorite, perhaps. What makes their Brand a strong one?


    I chose OPI as my brand. OPI is my favorite brand of nail polish. I believe that OPI is a strong brand because they are masters at focusing the customer's attention on what they want it focused on. Their polish is just like every other polish, they still have many, many loyal customers. This is because OPI takes other steps to ensure their brand stands out. Such as the bottle shape, OPI as by far the bet bottle shape for painting you own nils. I fits very comfortably into your hand while painting. Many people believe that because they are paying $7+ for a bottle of polish, that ts the best polish out there. That's not the case, polish quality varies from polish to polish not brand to brand. OPI does a good job at bringing the focus to other points of the brand. They name their lines after popular themes, they use these themes to assist in promoting, they have wider brushes than other brands, and their packaging is more comfortable to the user.

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